September 9th – 13th, 2019, 10 robotics startups selected for the 1st Batch were participating RobotUnion one-week business acceleration program organized by ISDI at their headquarters in Madrid. Founders and key members of the startups have gathered in ISDI, where they immersed themselves in trainings tailored to their business growth needs, covering fund raising, product management, B2B sells in hardware, how to work with corporates and how to impress acquirer. Moreover, they got the chance to hear real life perspectives from investors in different stages, from angel investor, vc all the way up to M&A; as well as to hear from their peers about experiences and best practices in similar business.
1st DAY - September 9th, 2019
Startups were Welcomed to the ISDI headquarters by Miguel Angel Ferreria (Director of IMPACT Accelerator). After that Izabela Zrazinska, the RobotUnion Project Coordinator did the short recap on the program and shared the information about next steps for challenges and expected milestones in the pre-seeding stage.
After this introduction, startups had the opportunity to sit in 1 to 1 sessions with RobotUnion corporate representatives and investors engaged in the program: FERROVIAL; FENIN, MADE and special guest BKI Food from Agri Food sector, Odense Invest and Chrysalix.
The 1-1 sessions tailored to startups business needs were followed by a Master Class delivered by Ignasi Vilajosana from Worldsensing who shared with the participants the insights, experiences, best practices and lessons learnt in growing his own hardware based company, which currently has more than 100 employees and has raised 20 million euros funding. The day was concluded with a cocktail networking on the rooftop of a hotel lounge located in Gran Via, Madrid´s landmark street.
2nd DAY - September 10th
Alberto Díaz, Founding Partner of MIGRATION was in charge of showing how startups should prepare a process of negotiating with a big companies. In addition, he reminded participants of the importance of managment over technology. That is, it is important to have current technology and appropriate resources, however, activity management is essential. Similarly, having a corporation as a partner can be a good strategy for the growth of a startup. Afterwards, Francsico Servia, Product Manager of Alexa, Amazon,introduced the essence of how to create and manage a product. The main take-away forstartups is that instead of getting obsessed with launching a product that they presume the market needs, they should concentrate on figuring out what the customer wants from the backwards and tailor the product to the exact needs of their target customers. They were shown examples of Amazon and some practical tricks to put into practise, like product backlog.
In the afternoon, deep tech roundtable with investors was organised to showcase different perspectives from investors in different stages, moderated by IMPACT Accelerator Director, Miguel Angel Ferreria. There are Angel Investor Peder Nedergaard from startups: Yago Montenegro Mendez, Pablo Ayala and Eric Truebenbach.
Day 1 of the @RobotUnion_EU Training Camp successfully over! Today, day 2 @DiazAlbertoDiaz on 'how to do business with big corps' and 'Product management' with @franservia This just keeps getting better!#RobotUnion #RUMadrid #startups #MASTERCLASS pic.twitter.com/yQyU7LYHlc— IMPACT Accelerator (@IMPACT_acc) September 10, 2019
Day 2 @RobotUnion_EU Training Camp ended with a great round table discussion in #deeptech with top investors answering the startups questions.@NedergaardPeder from @cap2growNordic, @pabloinnovae— IMPACT Accelerator (@IMPACT_acc) September 11, 2019
Yago Montenegro from @mundi_ventures@EricTruebenbach from @Teradyneinc #RUMadrid pic.twitter.com/6SigBXxWoB
3rd DAY - September 11th
On a third day Eric Truebenbach, who was in charge of the acquisition of Universal Robots and Energid shared with startups how to impress investors. Later, Nacho de Pinedo taught the main keys to digital marketing. Afterwards, Rodrigo Martínez continued with his “B2B SaaS & Hardware-as-a-Service” masterclass. After the meal, the startups attended a Pitch Workshop by Pilar Gil where each of the startups pitch was performed and then analyzed in order to improve some details for the future.
4th DAY - September 12th
5th DAY - September 13th
The last was focused on general (but still important! topics for startups. First class about Internationalization was held by Miguel A. Díez Ferreria. After that the last class about Talent Scouting, Culture, Teambuilding was performed by David Tomas.
RobotUnioin has finalized a great week of intensive training of relevant entrepreneurial topics will help startups to deal with potential strategic situations related to scaling and growing. Special thanks to experts & speakers and to ISDI team for organizing the event.
Watch the full video of the Robot Union Master Training Camp!