Author: Leire Martínez | Source: Tecnalia
The global medical device market is expected to reach an estimated $409.5 billion by 2023, and it is forecast to grow at a CAGR of 4.5% from 2018 to 2023. We even felt gracious working in a field that supports enhanced quality of life for elderly, care extended by technology, reduction of physical and mental burden for caregivers at the end of the day health benefits for all.
First came the business
On those first days of your startup, when trying to build your initial business model canvas you started to realize you either had several types of customers or you had no clue who your customers were or most probably you were mixing users with clients. […]